Haleeb Relaunch Report Essay Example for Free

Haleeb Relaunch Report Essay Current Size, Growth and Profitability: Recently, Haleeb Foods has reached a turnover of Rs. 9. 2 Billion in the year 2009. It was a loss, though, as Haleeb Foods has been experiencing a slump since 2-3 years due to internal management and quality issues. Competition may pose a threat because the company will have to maintain its leadership in an expanding market so that it doesn’t lose its market share to its competitors. For Haleeb it might be difficult to maintain its market hare in a market where the loyalties exist for such brands as Nestle and Olper’s. These brands have been in the milk industry and have left a mark in the minds of consumers in terms of quality. Competition seems to be getting tougher as a result of new players entering the dairy market. Haleeb’s primary competitors are Nestle milk pack and Olper’s milk. The Secondary competitors are Nirala, Halla, Good milk and Gourmet milk. Primary Competitors: Prema: Prema milk fresh, pure and nourishing, straight from our own state-of-the-art dairy farms. With the combination of natural vitamins, minerals, and a great creamy taste, Prema milk provides truly natural milk, with all the essential nutrients needed for healthy bodies and bones, including rotein, calcium, riboflavin and vitamin A. As an all purpose milk, Prema milk is perfect for the whole family for drinking, cooking, as well as a tasty tea whitener. Prema has a market share of 20%. Olper’s: Launched on March 20, 2006, Olper’s milk is EFL’s standardized and homogenized pure UHT (Ultra heat treated) milk with 3. 5 % fat and 8. 9 % solid non-fats. It is EFL’s premier brand, and the choice of quality-conscious consumers who only go for the best. It is available in easy-to-open, 6-layered Tetra Pak Brick Aseptic red packaging and comes with a 3 months shelf life. Olper’s has a market share of 20%. Nestle Milk Pack: Pure, rich and delicious NESTLE MILKPAK standardized UHT milk benefits from Nestle’s expertise in bringing you the very best life has to offer and benefits from 140 years of consumer trust. It comes in four convenient packages and provides a nutritious value to its consumers by educating them about the advantages of milk. They provide valuable information on the packaging and advertise how Nestle milk provides all the essential nutrients. In another words they keep in track of the changing trends and the change in consumer preferences. The market share for Nestle milk pack is 30%. Secondary Competitors: Nurpur, Nirala, Good milk and Gourmet milk altogether comprise of about 10. 5% of the total market share. SWOT ANALYSIS Strengths: * Ultra-Modern technology: Haleeb Foods is using a high-tech modern UHT plant known as â€Å"Tubular Heat Exchange System† in which there are closed pipes of hot and cold water which treat the milk at the time. In this process, the milk is first revolved around the hot pipe which raises the temperature to about 140*C to kill bacteria and other germs and then around the cold pipe which lowers the temperature to around 2-3*C. This process gives the milk its natural thickness and taste. Whereas its competitors use â€Å"Heat Injection System† in which steam is injected into the milk to kill the bacteria and then cooled down The Brand â€Å"Haleeb†: Haleeb is one of the oldest UHT Milk providers of Pakistan and has developed its name through out the country. Every person, whether it be a child or an adult or an elderly, knows about this name and would prefer buying Haleeb Milk rather than any other new ones. It is using the ‘corporate brand strategy’ i. e. making use of the corporate image to affect customer purchase decisions. Examples are Haleeb yoghurt, Haleeb butter, Haleeb milk. Here what is important is not only the reputation of the company but also the concept of customer loyalty to the brand. * Owning the color â€Å"Blue†: Haleeb from the very beginning has identified and associated itself with the color Blue. Every time a person enters a grocery shop and sees a blue pack on the milk shelf, he/she instantly recalls the brand as Haleeb which gives it a competitive edge over its competitors such as Olper’s or Ollwell or Nestle. * High Quality Milk: Haleeb has always provided the best quality milk as it claims â€Å"SAB SE GHARA DOODH (THICKEST MILK)†. Whenever this statement is either displayed or heard somewhere, it instantly associates itself with Haleeb. * Rigorous Quality controls: Haleeb undertakes 21 rigorous quality control tests on every portion of the milk to ensure it is the best out there. Efficient Research and Development department: Haleeb often conducts researches to find out the requirements of the consumers before and even after the launch of a certain product which helps them in making changes to their products according to the consumers’ preferences. * Diversified Brand Portfolio: Haleeb, over the time period, has diversified itself into many products other than milk such as juices, ghee, butter, cheese, low fat milk, etc which gives it a competitive edge and helps it to grow even further and increases its profitability. Weaknesses: * Marketing (Advertisements): Haleeb seldom advertises its products which is a big weakness as its competitors spend a huge amount on TVC’s, Radio spots, etc. The only commercial Haleeb use, is for its milk which is quite old fashioned and doesn’t match up with the requirements of the consumers now days. Considering the competitors like Olper’s and Nestle Milk pack, their TVC,s are seen over and over again during prime times along with bill boards in every heavy traffic street. Awareness of these brands is much more as compared to Haleeb. Packaging: Haleeb, since its beginning, has been using the same packaging which has resulted as a bad sign for the company. Haleeb needs to revamp its packaging keeping consumer wants and perceptions in mind. Over the years customers are accustomed to changes as this is the era of fast transformation and anyone who does not keep up with the times will loose. Therefore Haleeb should step out of its comfort zone and co me up with a new packaging for milk with sharper colors, fancier logos and convenient packs for easy accessible usage. Haleeb is dependent upon Tetra Pak for the packaging of its entire dairy products. Tetra Pak is the only option available to Haleeb for packaging because it is having monopoly in the packaging sector in Pakistan. Due to this reason, Tetra Pak can charge them higher and it could increase the production costs. There is a bargaining power of suppliers. * Demand-Supply Imbalance: The demand for milk is not being completely fulfilled by Haleeb as it is a processor of milk rather than a producer. OPPORTUNITIES: * Increased funding by Government: Government has decided to increase farmers’ funding. This is an opportunity for Haleeb because previously due to weather conditions and other reasons there was lots of wastage of milk but now that can be reduced as farmers will be better able to store milk for longer time periods. * Awareness: Growing dissatisfaction with loose milk and increasing awareness about health and hygiene issues have led to increased processed milk consumption. People are becoming more health conscious as education is increasing in villages. The population is becoming aware of the diseases associated with loose milk coming from unreliable sources. The increase in knowledge has also created awareness for nutritional value in any content of food or drink. Nestle unlike Haleeb has used this opportunity to provide consumers with an additional proved reason to buy packaged milk. Haleeb should pursue this opportunity. * Third largest producer of milk: Pakistan is the Third largest producer of milk in the world with a total production of 32 billion liter of milk a year, whose value is more than that of the combined value of wheat and cotton, from a total herd size of 50 million milch animals (buffaloes and cows). Livestock accounts for 46. 8 percent of agricultural value added and about 10. 8 percent of the GDP. Milk is the largest commodity from the livestock sector accounting for 51 percent of the total value of the sector. Due to the steps taken by the government and private sector, country’s annual milk production is expected to grow at an additional 3 billion liters in the next few years. This is quite an opportunity for ENGRO foods as there is lot of growth in this part of the sector. Threats: * Competition: Competition may pose a threat because the company will have to maintain its leadership in an expanding market so that it doesn’t lose its market share to its competitors. Competition seems to be getting tougher as a result of new players entering the dairy market such as Olper’s, Ollwell, Gourmet, etc. Competition is a very important threat because in order for you to excel, you have to be well aware of the next move that your opponent will take. The idea is to prevent losing your potential customers as well as those who were loyal to you. Haleeb milk cannot afford to give their loyal customers a reason to prefer another brand.

Essay on Luck and Fate in The Rocking Horse Winner -- Rocking Horse Wi

Luck and Fate in The Rocking Horse Winner The Rocking Horse Winner, by D.H. Lawrence, is an informative story about luck and one's own fortune. In this story, Lawrence attempts to illustrate how one can guide one's own fate, instead of allowing things to happen by chance. He believes that the only person that affects what happens to someone, is really that person himself. "Everything is what you make of it," is Lawrence's message to the reader. By his use of characterization, instructional images, and irony in The Rocking Horse Winner, D.H. Lawrence attempts to convey to the reader that success and luck are not something that one simply waits for to arrive, but things that one must works to achieve. Lawrence uses to contrasting characters to help convey his point, namely those of the boy Paul, and his mother, Hester. Paul, according to the story, is lucky, whereas his mother is not. It was not simply decided upon that it would be this way, but each character had a hand in how they would end up. Paul's mother allowed herself to be resigned to the fact that fate had dealt her an unlucky hand. Though she had three wonderful children, she could not love them. Though she had a roof over her head, she was not content, and yet she did nothing to change this besides wait for the difference that never came. The story says that Hester "wanted to be first in something, and did not succeed," and when she did not succeed, she moved on instead of working towards her goal. Paul, on the other hand, learned very quickly that if he is to succeed, he must have dedication. Paul applied him... ...mple, and death. She discovers the poor boy rocking himself into unconsciousness on the horse, and only understands the significance and importance of his exertion upon his death. Paul's mother, the inadvertent teacher, becomes the student, only to lose her teacher. Lawrence wishes for his reader's to understand the significance of working towards your goals before enjoying the fruits of one's labor. He instructs that waiting for good things to just fall into your lap is a lost cause, and the odds are hugely against you. If however, this does happen to you, that you should "take your gold and sit on it," before making any kind of decision about its proper use. Chances might be that the products themselves might depict their use, as in Paul's case.

Culture and Disease Essay

Culture is a pattern of behavior and thinking learned, shaped and shared by Europeans and Americans. It is their growing and developing bank of knowledge, experiences, beliefs, values, attitudes, meanings, hierarchies, religion, notions of time, roles, spatial relations, concepts of the universe, material objects and possessions gained through generations of individual group work (Williams 1976). Any discomfort, dysfunction, distress, social problems, and alterations of behavior for Europeans and Americans are considered a disease. It is a change that disrupts the normal function of the body. It is initially believed to be caused by curses, evil spirits, or night vapors. However, in the mid-19th century the discoveries and findings of scientific works by Louis Pasteur and Koch concluded microorganisms or germs are the pathogens of infectious diseases which usually gain entrance into the body. These are microorganisms that are able to infect a host and produce a disease (Miller 2003). Subsequent studies and researches improved the concepts of healthcare. In the 21st century, Western Science of Medicine means accuracy. It is the name of the trend. Its subject the human body is likened to an outstandingly complex machine that can be figured out, customized, renovated, and its health defined and described in strictly clinical terms. Medical experts called Physicians can identify and eliminate disease-causing or etiologic organisms that originate outside the body, Surgeons evolved to be incomparable experts in dealing with acute trauma and distress, and epidemiologist uncovers the factors that determine the frequency, distribution, and determinants of diseases in human populations. These factors include the characteristics of the pathogen, the susceptibility of human population resulting from overcrowding, lack of immunization, nutritional status, inadequate sanitation procedures, locations or reservoirs where pathogens lie in wait, and the various means by which infectious disease is transmitted. Ironically, resurgence of infectious disease such as tuberculosis occurred brought about by the emergence of another infectious disease HIV/AIDS (Burton 2004). The existence of epidemic and communicable diseases in specific areas were found to follow geographic patterns. Diseases like Poliomyelitis caused by over population infected Brazilian children population, and it also infected older age Scandinavian and Americans; cholera, yellow fever and dengue infected Indians in India as a result of poor sanitation; Plague brought about by rodents are cases in the Western United States of America, and in China, it is carried by rodents and fleas infecting Chinese. These findings were important concepts for public awareness to guide travelers and servicemen (Duffy 1953). Body Tuberculosis is a chronic mycobacterial infection of the lower respiratory tract characterized by fever, night sweats, weight loss, productive cough, shortness of breath, chest pain, coughing up blood and hoarseness. It may infect lymph nodes causing systemic disease like kidney disease, urinary bladder disease and bone disease (Burton 2004). The dynamics of infection follows the following pattern: Sources of Infection > Modes of entry > Mechanism of disease > Pattern of infection > Portals of exit. Mycobacterium tuberculosis a slow-growing, acid-fast, Gram-variable bacillus is an aerobic bacillus species capable of reproducing within 16-20 hours. It is the etiologic agent of the disease called tuberculosis (Burton 2004). Mycobacterium tuberculosis developed resistance to treatment drugs. It is the second leading killer of adults in the world, with more than 2 million TB-related deaths each year (Burton 2004). Ironically, one of the endemic diseases in the United States of America is this bacterial disease called tuberculosis. In 2004 Centers for Disease and Controls, Atlanta, GA reported 14, 517 tuberculosis cases. The resurgence of tuberculosis in the United States of America in the 1980’s through 1990’s primarily resulted from the HIV/AIDS epidemic and the multi-drug resistant strains of M. tuberculosis (Burton 2004). Identification and recognition of the characteristics of the pathogen, the susceptibility of human population resulting from overcrowding, lack of immunization, nutritional status, inadequate sanitation procedures, locations or reservoirs, emigration and migration of men and animals, and stress makes people immunosuppressed resulting to infection, considering that pathogens may come primarily from infected humans, sometimes from primates, cattle and other infected mammals (Burton 2004) . There are various sources from which tuberculosis can be acquired and transmitted. It may be via airborne droplets produced by the infected organism during coughing, sneezing, even singing and prolonged direct contact with infected individuals ((Burton 2004). Prevention, Precautions, Sterilization, disinfection and Patient care would all involve airborne precautions (Burton 2004). In Clinical practice, disinfection and sterilization as well as laboratory procedures were employed being a necessity. Their scientific basis has been developed only during the past century. These important procedures are: Sterilization which is the destruction or complete removal by filtration of all forms of microorganisms including their spores; Disinfection is the destruction of many microorganisms but not usually bacterial spores; Antisepsis, is the destruction or inhibition of microorganisms in living tissues thereby limiting or preventing the harmful effect of infection; Static agent would inhibit the growth of bacteriostatic microorganisms; Bactericidal agent would kill the microorganisms; Sterilizers are chemicals which under controlled conditions kill spore-forming bacteria. These agents which perform the above functions were divided into physical agents and chemical agents. With these mechanisms, Epidemiologist and Social psychologist in the United States of America helped contribute to the study of health and to the interventions to improve people’s well-being and quality of life by promoting health and preventing illnesses. They identify psychological factors that might influence illness, and identify improved ways in which health care is delivered. This is also a form of proposition for the improvement of the health of the population by promoting healthy choices and preventing people from becoming ill. Psychologists are persuasive by appealing to fear for the negative health consequences, subsequently encouraging American families, peer and schooling young adolescents to change their health behaviors by redirecting their behavioral intentions. This is in line with the concept that the actions taken by people to safeguard their health are influenced by factors such as general health values, perceived susceptibility to illness, perceptions of illness severity, expectations of treatment success, self-efficacy, perceived barriers and benefits, and cues to action. Healthy habits that are currently recommended are vigorous regular exercise, quitting smoking, limiting alcohol intake, eating healthy foods, and getting enough sleep. Even so, considering the increased cultural mixing Of the United States of America, programs or lessons in scholastic trainings are incorporated as designed to increase intercultural communications as cultural patterns affect how people make sense of the many aspects of health care: the meanings that people give to health and illness, the causes of diseases, the means to prevent illnesses, appropriate cures, and the types of individuals most qualified to provide care and attempt to cure. In this context, magico-religious approach, holistic approach and biomedical approach are not set aside, but, the healthcare system of the United States of America is typically focused on the individual patient as the source of the medical problem in need of a cure. This is rather the biomedical approach adopted to address the issues of illness and wellness. It considers people health regardless of culture to be driven by biochemical forces. Wellness is achieved by understanding that the biochemical reaction is activated. Illness happens when a part of the normal human body metabolic activities is altered. Treatments are provided by Medical health practitioners like Doctors and Nurses, thus bringing back the normal course of bodily metabolic activities supportive of good health (Lustig 1996). In 1953 Dr. Louis H. Bauer of New York, USA as a secretary General of the World Medical Health Association outlined the major task to address medical care need from their time on, such as: 1) Rural community work to establish facilities and to encourage physicians participation; 2) provide medical care all depressed areas : 3) Extend public health coverage to depressed areas; 4) Evolve strategies to address care needs people with inborn disorders; 5) Provide insurance programs to people specially senior citizens and the disabled; 6) Eradicate graft and corruption in the Medical practice; 7) General public protection for regular Medical services; 8) Renew medical societies; and 9) Medical Health ethics education for the Medical Health practitioners (Perkins 1993). Conclusion With the advent of post-industrial age marked by the ubiquitous appearance and usages of television and the computer, supposedly a reliable indicator, most Americans should be healthy and wealthy. Being so, it could be enough to affect longevity positively, primarily through lifestyle choices, rather than lack of food or shelter and diseases (Lustig 1996). However, Studies revealed that even the introduction of Medicare in the United States, bringing the poor substantially at par with the rich in terms of health care and medical services did not eliminate or even markedly reduced the large differential mortality. In contrast, life expectancy in Japan is far above all the rest of the countries in the world. The life expectancy for males is 78 years while the life expectancy for females is 85 years, in spite of half the level of spending for healthcare than that of the United States of America amounting to around $2,000 per person, 7. 4 percent of GDP (Powell 1990). The technology used in the Japanese health care system is similar to that used in the United States of America, but, the flow of funds, the quantity and intensity of use is considerably different (Powell 1990). In Japan, all citizens are free to choose any physician and hospital. Physicians may be General Private Practitioner providing primary and secondary care, while Specialist works in hospitals. Hospitals may be large and public university hospitals with medical school, research facilities, and outpatient department for primary care while small time private practitioners have small facilities and less sophisticated treatments (Powell 1990). Knowing that tuberculosis is transmitted via airborne droplets produced by the infected organism during coughing, sneezing, even singing and prolonged direct contact with infected individuals, preventions and precautions are better than an ounce of medicine after infection. Reference Burton, G. and Engelkirk, P. (2004). Microbiology for Health Sciences. USA: Philadelphia, Pennsylvania. Lustig, M. and Koester, J. (1996). Intercultural Competence. 6th ed. USA: HarperCollins. Powell, M. and Anesaki, M. (1990). Health Care in Japan. New York: Routledge. Duffy, John. (1953). Epidemics in Colonial America. Perkins, James E. (1952). You and Tuberculosis.

Nursing Professionals And Aspiring Medical Professionals

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