Report on customer preference Essay

History of allianceNascafeThe beginnings of Nescafe can be traced all the way back to 1930, when the Brazilian government, startle approached Nestl. The agency, Brazilian Coffee Institute exitks Nestle to preserve the enormous burnt umber surpluses, by develop cocoa that was soluble in hot water.Coffee guru, max Mergenthaler, and his team set divulge immediately to go up a way of producing a quality cup of coffee that could be made simply by adding water, yet would retain the coffees natural flavor.After s tear down long years of research in Nestle Swiss laboratories, they found the answer. The unuse product was conjure upd Nescafe a combination of Nestl and caf. Nestle introduced Nescafe, the first commercially successful soluble coffee, in Switzerland, on April 1st, 1938. The company applied the technology at its convert factory, west London.Instant coffee processing was not a new idea it was invented by a Japanese chemist in 1901 and had been marketed and sold by othe r companies without success. Nestle revolutionized the way instant coffee was made. Nestle developed a new process for dehydrating the concentrated coffee which vastly improved the quality. In entailed spraying a fine mist of the solution into a heated tower where the droplets turned to powder almost instantly.For the first half of the next decade, however, humankind War II hindered its success in Europe.Nescafe was soon exported to France, Great Britain and the USA. Its popularity grew rapidly through the rest of the decade. It was so popular that the entire production of its US do was reserved for military use.By the 1950s, coffee had be hail the beverage of choice for teenagers, who were flocking to coffeehouses to hear the new rock n roll music.Over the years the company has kept the emphasis on innovation, introducing pure soluble coffee (1952) solely using roast coffee beans, freeze modify soluble coffee (1965) and coffee granules (1967). In 1994 Nestle invented the full ar oma process, which improved the quality of instant coffee. Such innovations have made sure that Nescafe has remained the worlds leading coffee. It is likewise the third most valuable brand in the entire drinks sector.MISSION STATEMENTTo bring Nescafe to race around the globe, providing a Nescafe to satisfy every purview of needs.Nescafe provides good test, aromatic smells of coffee to people, providing 1 Nescafe with 1 unique moment so that everyone can enjoy. Wherever you ar, you will be able to find Nescafe around, whether in shopping complexes, supermarkets/hypermarkets or even grocery stalls.GOALS/ ACHIEVEMENTSGiving people the unique moments (comfort, relaxations) through Nescafe. Stress, pressures, working overtime has led the people to have at to the lowest degree a cup of Nescafe coffee to relax them, having chit-chat with friends/colleagues as well, to prevent from emotional influences.BRUSome moments in life atomic number 18 special and close to heart. Bru makes the se moments with loved ones even more magical It is Indias largest coffee brand that offers a range of coffee products. Its rich aroma and unique blend makes every moment come alive.Ever since its inception, Bru has been on a constant Endeavour to bring better products and formats to the consumer with every passing year. With the launch of Cappuccino in 2007, Bru pioneered the launch of instant coffee premixes in India for the youth. Then in 2010, a premium permeate coffee with a blend of 85% coffee and 15% chicory was introduced under the brand name BRU Select.In 2011, BRU Lite, a light-tasting coffee with classic Mocha flavor, was launched for people who avoid coffee because of its bitter prove. In the same year BRU Exotica was launched which is premium freeze dried coffee sourced from some of the worlds best coffee-producing regions like Colombia, Brazil and Kilimanjaro. With BRU Exotica, Bru brought in the worlds finest coffee flummox for the discerning Indian consumer. Later, in the same year, BRU Gold a 100% pure granulated coffee with an uplifting aroma and superior taste was launched.Brus specially selected and freshly cook coffee beans offer a great cupof aromatic coffee to the consumers, which makes their moments of genuine warmth and happiness even more special. Bru also has opened cafes in Mumbai under the name BRU World Cafe with world coffee experiences to be enjoyed out of home.KEY FACTSNumber 1 Coffee brand in IndiaUnilevers only Coffee brandEnjoys a rich heritage, came into existence in 1962 under the brand name Deluxe Green Label Consistently fling better and newer products to the consumer through improved packaging solutions and innovative product formats Enjoys a strong presence at various out of home locationsMISSIONTo see the loyalty of customers and grew the business by developing and marketing coffee products that ar leaders in quality and customer enthusiasm.VISIONWe envision Bru to become the coffee supplier of excellence to it s customers throughout the region, by consistently delivering exciting products, sensation and experiences to an increasing number of admirersSCOPE AND OBJECTIVE OF THE STUDYSCOPEGenerally ground can be considered among two parts1) Regional Scope2) Functional ScopeHere our regional scope is limited up to Gandhinagar (Sector 23)OBJECTIVESThere are mainly two types of objectives1) Primary Objective -To analyze the customers optence with respect to (Nescafe and Bru coffee) 2) Secondary Objectives -To know customers suggestions and recommendation about (Nescafe and Bru coffee) To Study the Consumer Perception about the taste and availability of product.RESEARCH METHODOLOGYINTRODUCTION OF RESEARCHResearch is done to gain some knowledge so it may aid in rationality the information gathered on specific topic. It is a scientific and systematic way of understanding information on specific and particular subjects. It is a scientific investigation to understand the cause and effect as well as the reasons through investigation. It is an academic activity.Research is a process in which the researcher wishes to find out the result for a given problem and thus the solution helps in future hightail it of action. lineS OF DATA COLLECTIONPRIMARY DATA SOURCEThe primary data means the data gathering for first time for the problem solution directly from the sample or population as per the requirement.InterviewsQuestionnaires observationSECONDARY DATA SOURCEThe secondary data consists of information that has been already exists somewhere and has been collected for some specific purpose.BooksWebsiteJournalAnnual ReportFor this research, we used Primary data (Questionnaires) as well as secondary data (Books, Website)RESEARCH DESIGNRESEARCH INSTRUMENTQuestionnaire-Face to faceClose stopOpen endedSAMPLE SIZESample Size is taken 50 out of which 8 questionnaires had been rejected due to different choice of answerer as per our research.DATA ANALYSISQ1. What do you prefer? limitedResp ondentsCoffee18Tea8Both24 resume50Q2. How numerous times in a day would you prefer it?ParticularRespondentsOne time202 times16More than 2 times6 extreme42 recitation = Major of the sample size use to have coffee one time in a day.Q3.How some members of your family prefer to have coffee?ParticularRespondents11023320All9TOTAL42INTERPRETATION = From the example size we find that 50% of the family members using coffee.Q4. Which coffee brand do you prefer?ParticularRespondentsNescafe35Bru5Other2TOTAL42INTERPRETATION = Majority of choice about coffee is given to Nescafe. Q5. From where did u see our product?ParticularRespondentsAdvertisement12Own experience22Reference18TOTAL42INTERPRETATION = Majority of people are choice Nescafe from their own experience.Q6.Are you satisfied with your product and advertisement?ParticularRespondentsYes35No7TOTAL42INTERPRETATION = 75% people of our survey are satisfied with the product and its advertisement. ParticularRespondentsYes30No12TOTAL42Q7.Where you influenced by the brand ambassador of our product and started drinking it?Q8. How frequently do you buy it?ParticularRespondentsEvery week1715 days201 month5TOTAL42INTERPRETATION = The expanse which we have survey we found that 20 out of 50 are buying coffee in 15 days.ParticularRespondentsAt home20In caf10Roadside12TOTAL42Q9.Where do you prefer drinking it?INTERPRETATION = Most of the people are prefer to drink coffee at home.ParticularRespondentsCaffeinated6De- Caffeinated36TOTAL42Q10. Which one does u prefer?INTERPRETATION = Most of to people love to drink de-caffeinated coffee.NESCAFEEBRUHSSDSNEUHSSDSNEU expenditure5201782211taste510731211quality10131063232quantity151873311healthiness1011091122Q11. why do u prefer specific brand, rank it on the following basisINTERPRETATION = The reason to chose Nescafe is on following basisPrice customers are satisfied with the price of productTaste Customers like much better test of Nescafe then Bru any other brand. Qualities Customer s are satisfied with the quality of Nescafe and they are neutral at quality. Healthiness Preference to healthiness is satisfying to the customer.RESEARCH FINDINGSOn the basis of that research we find that in case of coffee people are much influenced by taste rather than Advertisements and other things. If the Buying decision of consumer is rated 1st preference will go to Taste, 2nd will go to Availability, 3rdpreference will go to schemes, 4th preference will go to likeness, and 5th preferences will go to Advertisement.LIMITATIONS OF REPORTWe put our whole heart on this project. But still are certain limitations while doing the research work. Some of the limitations are as follows.As we did our project in limited area of our residents, so it becomes difficult to conduct survey.We take only 50 respondents it is too small for find out the consumer perception.There big businessman have been tendencies among the respondents to amplifying or filter their responses under the testing.In some cases, the respondent was not giving us the proper reply. He/she might think that this is only wastage of time or this might create some problem etc. And as a result he/she has given some fake answers and fills the questionnaire very casually.CONCLUSIONCoffee is a major export commodity in developing country like India liberalization of coffee market has given rise to competition and to survive in this competitive market newer and newer strategies are need to be formed to take the advantage of opportunities arising in this market. In Indian market there is a huge sector who using the Nescafe compare to Bru and other. On the basis of price, taste, quality, quantity, healthiness.BIBLIOGRAPHYINTERNETwww.nescafe.comwww.brucoffee.comwww.google.comwww.wikipidia.comBOOKSMagazinesResearch Methodology by C.R KothariQUESTIONNAIRERespected Sir/MadamWe are MBA student of SKPIMCS. As of the course of our curriculum, we are doing the market research. Therefore, I need your valuable view for the question given below. I will be highly grateful to you.Q1. What do you prefer?CoffeeTeaBothQ2. How many times in a day would you prefer it?One time2 timesMore than 2 timesQ3.How many members of your family prefer to have coffee?123AllQ4. Which coffee brand do you prefer?NescafeBruOthersQ5. From where did u see our product?AdvertisementOwn experienceReferenceQ6.Are you satisfied with your product and advertisement?YesNoQ7.Where you influenced by the brand ambassador of our product and started drinking it? YesNoQ8. How frequently do you buy it?Every week15 days1 monthQ9.Where do you prefer drinking it?At homeIn cafRoadsideQ10. Which one does u prefer?CaffeinatedDe-caffeinatedQ11. Why do u prefer specific brand, rank it on the following basisNescafeBruOthersHSSD.S indifferentH.S.SD.SNeutralH.S.SD.SNeutralPriceTasteQualityQuantityHealthiness